New research from IIM Lucknow suggests digital platforms can balance profit and privacy. Pay-or-consent models allow users to ...

Deepika Bhan, president – packaged foods, Tata Consumer Products, outlines a sharp strategy for sustainable FMCG growth: ...

Amazon's global job cuts warn India about AI's impact on white-collar jobs. Generative AI threatens roles in finance, ...

Royal Enfield witnessed a robust 13% surge in total sales for October, reaching 124,951 units, driven by a strong 15% ...

As social beings, humans have always leaned on tradition and prevailing norms. In yesteryears, following the crowd played a ...

A marketing professional recounts their immersive experience at Dinner by Heston in Dubai, viewing it as a live case study in sensory marketing. The author details how Heston Blumenthal masterfully ...

Organisational silos often create brand confusion and inefficiency. However, experts suggest fostering communication and cooperation instead of eliminating these structures. Cross-silo teams and ...

AI companies are now fighting so many copyright lawsuits that a tech industry lobby group, the Chamber of Progress, last week called on President Donald Trump to sign an executive order directing ...

Moment marketing is dead, replaced by authentic anticipation. Brands must focus on mental availability and constant experimentation. Silos are not obstacles but reservoirs of expertise. Marketers need ...

Abhishek Ranjan has been elevated to Chief Marketing Officer for India and APAC. He previously led brand marketing, driving transformation and product launches. With 17 years of experience, Ranjan has ...

The Indian Women's Cricket Team's World Cup victory presents a prime opportunity for brands. While Surf Excel's quick response to Jemimah Rodrigues' performance was timely and brand-aligned, its ...

France's anti-fraud unit has reported e-commerce giant Shein for selling "sex dolls with a childlike appearance," deeming the content potentially child pornography. Shein has since withdrawn the items ...