Digital Shift Q3 2025 explores the increasing automation of advertising, the emergence of context engineering, and brand ...

Despite the rise and convenience of ecommerce, shoppers still largely prefer to shop in-store, with a March 2025 YouGov poll ...

Effective site search functionality on a company’s website is an increasingly important component of a successful digital strategy. Companies are typically increasing their investment in site search ...

Deputy Insights Editor Rebecca is Deputy Insights Editor at Econsultancy. She is an avid follower of all things digital culture, a technology enthusiast, and an ardent fact-checker. Her favourite ...

With the beginning of a new year one is supposed to be inspired to look ahead and set lofty goals for the future. However it is also a time to look back on the past 12 months to reflect and see if ...

The good news is that companies are increasingly interested in learning more about their customers and, of course, identifying the most valuable customers (MVCs). Thanks to Big Data and more ...

When I started looking at user journeys for CrowdShed.com and the tools we’d need to deliver a good quality UX, one of the first areas I looked at was forms. Form abandonment is a headache for all ...

From Google announcing multi-modal ‘ multisearch ’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

TikTok has had a big impact on fashion retail, with brands increasingly using the platform to both determine trends and drive sales. Here’s how fashion brands are getting involved, along with further ...

This glossary aims to break down the expanse of ecommerce terminology out there and is a great read for those new to the discipline.

Starbucks has shuttered its Odyssey NFT-centric loyalty scheme. Is this indicative of the declining star of web3, and what does it tell us about rewards?

The Business Case for Digital Investment report, produced by Econsultancy in partnership with Sitecore, looks at the extent to which companies are objectively assessing the potential impact of ...