In a market flooded with counterfeits and competitors, Alo’s absence could turn cultural heat into commercial irrelevance.

In China, where travel recommendations are crowd-sourced and experience-driven, Michelin’s new guide seems more focused on ...

Maison turns its ambassador’s creative vision into a viral, shoppable campaign — and a case study in Gen Z luxury marketing.

Snow Flying’s superior down coat performance at a lower price ignited debate over whether Adidas’ brand premium still holds ...

From virtual anchors to predictive commerce, China’s AI-driven e-commerce strategies are forcing Western brands to rethink their retail playbook.

Running category sales surged in Q3, with Adizero shoes leading the charge as CEO Bjoern Gulden diversifies beyond the Samba.

After years of skincare’s preeminence, haircare has become China’s next beauty frontier — driven by innovation, ...

Fragrance houses from Melt Season to Cottee captivated Paris with storytelling, cultural identity, and modern East Asian ...

From lychee wines to blueberry sparklers, ‘baijiu’ makers are diversifying beyond their core business as 70% of young Chinese ...

While Nike reports declining sales, Converse Japan under Itochu Corporation exhibits design innovation, cultural intuition, ...

Ex-Dior designer Kim Jones joins Bosideng sub-brand Areal. After decades of fashion plays, can the Chinese downjacket giant ...

Country’s wealthy are trading visible status symbols for hyper-personalized wellness, elite education consulting, and ...