I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more ...

As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a ...

Take your sunglasses off for this one. Fresh off the POSSIBLE conference in Miami, our reporters debrief on how the marketing ...

Generative AI search has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included ...

Amazon is optimistic about agentic commerce; the costs of AI may soon outweigh profits; and AMC Global Media thinks old shows ...

On Wednesday, streaming research firm Antenna released a report suggesting that Howdy, Roku’s new $2.99-a-month SVOD service, passed the 1 million subscriber mark. Naturally, investors listening into ...

The past year has been momentous for AI search engine ads. That’s partly due to ChatGPT’s foray into advertising. But the big AI search ad platform in action right now is Google, which, on Thursday, ...

Agency picks can quietly determine a brand's tech stack; Ad spend is shifting away from the open web; The CW is betting on ...

Don’t hate, integrate. That could be the programmatic motto. And it’s definitely true today. Because on Tuesday The Trade ...

We can’t simply trust AI to make up for bland creative with sheer volume. The real performance shift happens when we use AI ...

AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas share their takeaways from three days chatting about agentic AI at ...