Fire and Ash visuals were displayed through static placements, including exterior train wraps and station-level panels ...

The mix of ambassador roles, digital collaborations and brand co-creation reflects how advertisers are increasingly assessing ...

As a result of this transaction, SMEJ and SPE, together with SMEJ’s existing approximately 39% stake, will indirectly own 80% ...

The trend, driven largely by Instagram creators, draws inspiration from the film’s espionage narrative and Ranveer Singh’s ...

The partnership will focus on strengthening Bata India’s corporate narrative, leadership visibility, and strategic ...

Bigg Boss Season 19’s Grand Finale drew a live concurrency of 4.5 million, achieving a 1.7x higher reach than previous season ...

A thought-provoking fireside chat on purpose-led communications unfolded at e4m PR & Corp Comm Summit 2025 with Girish ...

McCann New York has been appointed the U.S. creative agency of record for four brands from Reckitt’s Essential Home portfolio ...

From ASCI cracking down on influencers to SEBI calling out unregulated finfluencers packaging market opinions as “education, ...

Advertising is no longer a secondary monetisation layer for marketplaces. It is a core revenue engine that increasingly ...

Sumeet Pahwa, a marketing and branding professional, offers a strategic perspective on the country’s branding paradox ...

As ingredient-aware, digitally fluent consumers redefine value, marketing success hinged on credibility, clarity & context, ...