Brian Monahan’s hiring comes at a time of growth for Albertsons Media Collective and adds to recent leadership changes at the ...

While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.

The PepsiCo brand is offering 100% cash back on a purchase once temperatures top 100 degrees as it ramps up competition with ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson ...

The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a ...

Fan Style encourages mobile ordering and creativity by rewarding users each time someone purchases their custom order once it ...

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, ...

Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock ...

The campaign, with creative by Mischief and paid media by DentsuX, includes buys on podcasts like “Good Hang” and a TikTok ...

CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated ...

The chain’s pigtail-sporting mascot is swapped for scowling Wednesday Addams for a limited-time meal collaboration and in-app ...

CMO Michael Lacorazza explains how teaming with the Adam Sandler sequel and production company Happy Madison helps the bank ...