Müller had tried price promotion, NPD and brand partnerships to halt years of decline, but what it needed was a more ...

As the lines between social media and television converge more than ever, marketers need to cement associations with creators ...

Small- and medium-sized businesses are planning fewer job cuts than large organisations, according to Marketing Week’s 2026 ...

Coca-Cola first introduced a zero sugar version of its trademark Coke in 2005, almost 20 years on, Coca-Cola Zero Sugar is acting as a major growth driver for the brand. This is a growth that ...

To make resources go further, marketers are being forced to invest more in AI but many organisations are not yet ready to ...

By taking note of the 4Ps of sports sponsorship - people, passion, prominence and partners - marketers will be in a better ...

Small- and medium-sized businesses are planning fewer job cuts than large organisations, according to Marketing Week’s 2026 Career & Salary Survey.

Marketing transformation a permanent state for many global brands. Nearly all multinational companies (96%) are currently in ...

With the gender pay gap hitting its highest level since 2021, is marketing really the equitable industry it claims to be?

Shelley Macintyre explains how curiosity, a “global mindset” and a focus on building new skills has led her to roles at some ...

If your growth model still depends on paying for search, you’ll soon be out of luck, a strong brand is needed to navigate ...

From unequal pay to stalling progression, is it any wonder diverse talent feel a “lack of genuine belonging” in the industry?