“Our record revenue and strong operating margins drove EPS to a new all-time record with double-digit growth and allowed us to return over $30 billion to shareholders,” Apple CFO Kevan Parekh said. “We are also pleased that our installed base of active devices has reached a new all-time high across all products and geographic segments.”
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Tech giant Apple could be hit hard if Donald Trump decides to unleash trade tariffs on China after the firm revealed a shock drop in iPhone sales in the Chinese market. Apple reported its total revenue from the Far Eastern nation registered £14.3 billion for the last financial year, an 11% decrease from the previous year.
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When Apple reported its December quarter earnings on Thursday, it revealed that China sales had dropped 11.1% on an annual basis. Cook told analysts that over half of the decline was due to inventory issues.
The U.S. tech giant's fourth-quarter iPhone sales fell 18% in the world's largest smartphone market.
The report estimated that smartphone shipments grew 1 per cent year-on-year in 2024, reaching 153 million units
Vivo has overtaken Xiaomi and Samsung to become Indias top smartphone brand in 2024, marking a significant shift in the countrys smartphone market landscape.
Apple led the Indian smartphone market in terms of value with a 23% share, while Vivo headed volume sales with a 20% share. Smartphone shipments in India grew by 1% to 153 million units. A significant shift towards premium devices and 5G adoption has been observed.
Based on Apple’s latest earnings call, Apple is claiming that it now has 2.35 billion active users, the highest its ever had.
According to Apple CEO Tim Cook, he believes that there's still plenty of innovation left for the iPhone, but is there?