The president-elect and his family have a direct and potentially lucrative stake in the sale of a cryptocurrency product that surged in value in the hours after going on sale, days before his inauguration.

The price of $TRUMP has risen by more than 300% to just below $29 as of 10:15 a.m. EST Saturday, reaching a market cap of $5.81 billion, according to CoinMarketCap.

Trump unveiled the so-called meme coin, which is designed to capitalize on the popularity of a certain personality, movement or viral internet trend, on social media.

President-elect Donald Trump launched a cryptocurrency called $TRUMP on Friday night, taking the crypto world by storm and making some investors big money overnight.

US President-elect Donald Trump unveiled his own cryptocurrency, $TRUMP, leading to a market frenzy. The coin's market capitalization soared to nearly

The release was wildly successful - but a major cause for concern was identified overnight - one that could prompt serious questions for the new President

US President-elect Donald Trump has launched his own cryptocurrency, appropriately called $TRUMP, sparking feverish buying that sent its market capitalization soaring on Saturday to several billion dollars.

WASHINGTON — Donald Trump has launched his own cryptocurrency ahead of Inauguration Day. The president-elect took to his Truth Social platform to get the word out.

Donald Trump launches $TRUMP cryptocurrency, reaching a $6 billion market cap. Meme coin celebrates his leadership, with 1 billion coins planned.