Robbie Brenner and a team of Mattel executives made the trek to the Sundance Film Festival. For five days, they braved thin mountain air to get a sense of the emerging filmmakers who they could enlist to make movies and shows based on Mattel's line of toys - a collection of childhood favorites

Some vintage toys can sell for thousands of dollars. Discover the Barbie dolls from the 1950s that can now be sold for thousands of dollars.

Mattel Films made a huge splash in 2023 with Barbie , turning a plastic doll into a billion-dollar cultural phenomenon. But for the president of Mattel Films, Robbie Brenner, that was just the beginning.

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: You Create Doll Kit includes a wide array of mix-and-match heads, wigs, body types, clothing, and other accessories to create the perfect doll for every kid. The kits will launch on Mattel Creations’ website on Mar. 6.

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says franchise chief Josh Silverman.

For the Barbie Role Model dolls, Mattel honors 17-time Grammy award-winning singer Alicia Keys and her recording and mix engineer Ann Mincieli. These one-of-a-kind dolls are made in the duo’s likeness and adorn She Is The Music t-shirts, which honor Keys’ nonprofit organization, which aims to increase the number of women in the industry.

Mattel, Inc. (NASDAQ: MAT) announced today that Barbie is celebrating International Women’s Day by honoring four powerful friendship duos whose strong

Mattel created Barbie dolls of two Brazilian disability advocates as part of a special edition collection to mark International Women’s Day on Saturday.

Mattel, Inc. (NASDAQ: MAT) today announced that Ynon Kreiz, Mattel’s Chairman and Chief Executive Officer, and Anthony DiSilvestro, Mattel’s Chief Fin