Amazon is rolling out new ad formats on Prime Video, including contextually relevant pause ads and shoppable inventory. The tech giant announced the new formats ahead of its upfront presentation to advertisers in New York.

Amazon's Prime Video on Monday said its ad-supported streaming service reaches more than 130 million U.S. customers, up from 115 million in 2024.

Prime Video subscribers may see ads during their streaming. While some may feel shortchanged, others may see it as a reasonable trade-off for the value-packed bundle, say experts