CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated ...

American Eagle's stock experienced a surge following its fall campaign featuring Sydney Sweeney, with shares climbing as much ...

The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing ...

Shares of American Eagle Outfitters are surging higher Thursday morning. Investor enthusiasm is building around its new advertising campaign.

Upwork reports that Gen Z is increasingly choosing portfolio careers for flexibility, autonomy, and diverse income sources, ...

American Eagle rides hot Black Friday, but still drops guidance © 2025 American City Business Journals. All rights reserved.

McDonald's, Starbucks, and other chains are rolling out new beverage menus this summer with a trend spurred on by Gen Z's ...

Gen Z faces economic barriers like unaffordable housing and predatory debt, creating an opening for either innovative Republican reforms or radical alternatives.

It's time to adopt agile, human-centered strategies. Below are five actionable ideas to attract, engage and empower the next ...

New data shows Gen Z adults are increasing their alcohol consumption globally, challenging beliefs that younger generations ...

It marks a shift from 2024 when more Gen Z voters leaned toward the Republicans than the Democrats for the first time ever.

Many online commentators refute that theory, suggesting the dissatisfaction among Gen Z with Trump is that he hasn't gone far ...