CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated ...

The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing ...

American Eagle's stock experienced a surge following its fall campaign featuring Sydney Sweeney, with shares climbing as much ...

Sydney Sweeney's controversial new "great jeans" advert for American Eagle has been widely criticised on social media for its perceived racial and genetic messaging, and even been accused of creating ...

Inside American Eagle's Gen Z Playbook: Pinterest, Substack And Jorts - 07/02/2025 CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around longer ...

Shares of American Eagle Outfitters are surging higher Thursday morning. Investor enthusiasm is building around its new advertising campaign.

Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns . Gift Article. Share. Expand.