The Big 12 is the most upwardly mobile power conference in college football, and coaches have never played a bigger role.

As the 2025 college football season draws near, Athlon Sports' writers break down the betting landscape and share their picks ...

BYU's had one of its best recruiting windows in decades and fans are bragging. While the Utes and Cougars battle it out online, maybe a look at the numbers will help settle an argument.

From the Big 12’s Brett Yormark calling his league the “deepest” conference in the sport, to the Southeastern Conference’s ...

The Memphis Tigers are currently proud members of the American Conference. The school shared a message on social media to celebrate a league name change ...

The Athletic ranked all Power Four football programs by projected value. How do Big 12 teams stack up among the most valuable ...

Yahoo Sports’ Ross Dellenger turned heads when he reported that Memphis, currently a member of the American Conference, made ...

Memphis' ambitious $250 million sponsorship offer has reportedly failed to secure them a spot in the Big 12, despite their ...

Memphis approached the Big 12 with a pitch to become its 17th member in recent weeks, but conference presidents decided ...

The Big 12 has reportedly passed on adding Memphis as a member of the conference despite the school's lucrative membership proposal. Yahoo! Sports' Ross Delleng ...

Memphis has made an offer to join the Big 12 conference, according to multiple reports. Ross Dellenger of Yahoo Sports was the first to report the news. In an u ...

The Big 12 conference is probably the most difficult Power Four football conference to predict. Just take a look at these ...