Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and ...

Liverpool will be one of only a handful of sides who will get the Adidas Trefoil logo on their third kit next season.

Lucrative Adidas Partnership Set to Boost Liverpool’s Global StandingLiverpool have secured a significantly enhanced kit deal ...

Under their existing contract with Nike, Liverpool receive a £30 million flat fee per season, complemented by a 20 per cent ...

There are many ways to decide how 'big' a club really is, but Real Madrid often comes across as the biggest no matter what ...

Premier League champions Manchester City have ranked behind Galatasaray and nine other clubs in European football in kit and ...

Aston Villa’s famous claret and blue strip originated in 1888 when the Football League was founded. This was when the ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Germain's stunning away performance against Liverpool showcases their evolution into a cohesive unit, signalling their ...

Tellingly, Liverpool’s kit and merchandise revenue is up 128% over the decade, a period when the club won the Premier League ...

Partnership will see the sports brand becoming the club's official kit partner from the 2025/26 season onwards ...