The media conglomerate, now under the aegis of Skydance Media, is unveiling a new ad format on Paramount+ that ensures ...

CleanTap claims 100% of the invalid traffic it spoofed was accepted into live programmatic auctions and was successfully bid on by advertisers.

Yieldmo's Mike Yavonditte joins Inside the Stack podcast to unpack the misalignments between DSPs, agencies, and buyers.

Programmatic tech is emerging across industries, enabling smarter operations, creating adaptive ecosystems, and helping organizations cut costs and scale sustainably.

When you hear the phrase “hypergrowth startup,” the first things that come to mind are funding rounds, new product launches, ...

PubMatic, an independent technology company delivering digital advertising's supply chain of the future, has announced the latest results of a multi-year integr ...