The Coca-Cola Company now boasts 30 billion-dollar brands: from classics such as Coca-Cola and Sprite to newer winners like ...

Warren Buffett, “The Oracle of Omaha” and the greatest investor of all time, has built generational wealth for himself and ...

Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

Coca-Cola is launching BodyArmorLyte, Honest Tea, and Vitaminwater in India this summer amid early heatwaves. The company ...

Cola's Thums Up was the first brand from the company's stable to become a billion-dollar brand in 2021, followed closely by Sprite in 2022. Maaza crossed the billion-dollar mark in 2024 ...

New Delhi: Beverage major Coca-Cola is bringing global sports drinks brand BodyArmorLyte to India this summer and expects ThumsUp and Sprite to become USD 2 billion brands, its Vice President ...

The soda offers a cherry-lime flavor and unique cooling sensation that has won over both Sprite fans and former skeptics. Now ...

WPP is defending its Coca-Cola media business in North America against another major holding company — Publicis. It is ...

Beverage marketers are keenly aware that not all product launches will succeed. Coca-Cola Spiced, which launched last year as a “permanent” addition to the Coke lineup, was discontinued before the end ...