Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

As part of coverage of this year’s CMO Power List, presented this year by atn, B&T asked CMOs about the skills that marketers ...

Connected TV (CTV) advertisers aren't sold on generative AI just yet. While some brands are experimenting with AI-powered ...

Reach for the pastis, Jacques. A law is making its way through the French parliament to relax alcohol licensing, to make it ...

So how to land that blow? About a month ago, in an indelibly inked call to mass action, a small handful of Coca-Cola vending machines in Tokyo’s Shibuya district were defaced with the word “boycott”.

Kirchmann discusses NYC ground-up development, office renovations, and that time he was on 'Million Dollar Listing.' ...

Speciality coffee as we know it has been a bit samey for a while,” says Christofi. “There’s a huge group of coffee lovers who ...

In the hustle of modern life, even the smallest pauses can make a difference, according to Diet Coke's new campaign featuring ...

As fans prepare for the India vs New Zealand clash in the ICC Champions Trophy final, here is a quick recap of brands have reinvented cricket marketing.

Amazon was reeling. The company’s revenue growth had fallen to its lowest levels in decades, and it was grappling with a ...

Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...