Nowadays, identity is the keyword in any business environment; every business needs to be unique and memorable in order that people can easily recognize it. One of the most powerful tools for ...

Microsoft Office 2007 applications, including Word, introduced a redesigned interface that replaced the toolbars of previous versions. Word 2007 and later versions use the Ribbon to organize the ...

Some of the corporate logos for which Paul Rand is best remembered. (image via irishtimes.com) Before the 1950s, most advertising was just copywriting paired with an image with little thought to the ...

If Apple sells 100 million iPhones, that’s also 100 million boxes, on which 100 million Apple logos might be printed. The smallest decisions a mega company makes can have massive impacts–even when it ...

Fallingwater has a new wordmark by L.A. design firm Fruition Co. that lets the architecture speak for itself. James Talarico’s vintage-print-inspired type signals a new political landscape Political ...

Godrej Industries’ new GI corporate identity has drawn online comparisons with existing logos, prompting the company to ...