Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct ...

Apps, social media and wellness influencers are changing the way people eat and shop — even if it comes with a higher price ...

A 'powerhouse' in the world of Disney has sadly died at the age of 58 following a cancer battle a statement has confirmed as ...

A former startup founder recently opened up on Reddit about his struggles to find a job after entrepreneurship, despite ...

Public relations professionals and executives from the entertainment and media industries gathered for the organization’s ...

Digital storytelling isn't an exclusively Gen Z phenomenon or a predominantly metro trend, but an industry that welcomes ...

Jatin Varma, Founder and Managing Director of Comic Con India, spoke to e4m on how the live events industry in India is ...

At a time when culture moves quickly and content is ubiquitous, Danone is redefining the marketing playbook along with Linqia, its agency of record and one of the largest influencer agencies in the ...

With just a few weeks until the annual LCF Enterprise Challenge 2025, let's meet this year's finalists making waves in the ...

Agencies have long functioned as an intermediary between creators and advertisers. But they may start to get squeezed out, as ...

Grant Freeman is President at Thryv, a global sales and marketing platform for small and medium-sized businesses. He ensures that Thryv's innovative software and inspired customer teams create highly ...

A new Market Mix Modeling (MMM) analysis conducted by Snapchat in partnership with Omnicom Media Group (OMG) and Annalect ...