Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data analysis to understand customers, predict ...

Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time.

To learn more about our editorial approach, explore The Direct Message methodology. Every marketer has sat through the presentation. The consultant clicks to the next slide, revealing a detailed ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Wiland™, the leading provider of data-driven marketing intelligence, today announced the launch of MarketSignals™ Custom Personas, a new custom segmentation solution that uses proprietary consumer ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Custom Personas powered by real spend data--built to help you find, keep, and grow your most valuable customers. NIWOT, Colo.--(BUSINESS WIRE)--January 15, 2026-- Wiland(TM), the leading provider of ...

CDK now has a CDP. The retail automotive software provider has launched its customer data platform, designed to unify ...

Marketers can move from question to activation faster, creating segments and journeys with greater speed and confidence ...

The future of customer targeting isn't about knowing more—it's about acting faster and smarter on what you already know.

Quantexa, a global pioneer in Decision Intelligence (DI), today announced that its Quantexa Accelerator for Decision Intelligence for Guidewire ClaimCenter is now globally available on the Guidewire ...