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The REAL LIFE elf on the shelf is back and taken by an evil kid!Watch us react to Elf on the Shelf is Real 2! <a href=" ...

USA TODAY wants to see your most creative, hardest-to-find and downright wacky hiding places for your Elf on the Shelf.

Elf on The Shelf’s founder reveals how a single Jennifer Garner paparazzi photo turned a small family business into a ...

Millie Bobby Brown shows off her cheeky Elf-inspired outfit in a new holiday shoot for Florence by Mills. See the viral pics!

HGTV has been airing more old movies this year, drawing the ire of viewers. Earlier this year, fans complained about the ...

Elf on the Shelf has been a holiday tradition for 20 years. To celebrate the anniversary the founders of this holiday ...

MullenLowe Design Studio, a division of MullenLowe, documented its stunning redesign of its visual identity. The team drew ...

Parents were distressed, claiming the 'magic of Christmas' was ruined, and contacted school management for an apology.

Mum of three and Netmums writer Alison Perry explains why well-meaning gift idea requests from family members need to stop.

SOME like to jet off when the weather gets chilly here in the UK – but what about those who like to feel Christmassy in ...

When Michelle Peluso took over as Revlon’s chief executive officer in late 2024, the 93-year-old beauty brand was reeling ...