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The REAL LIFE elf on the shelf is back and taken by an evil kid!Watch us react to Elf on the Shelf is Real 2! <a href=" ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

USA TODAY wants to see your most creative, hardest-to-find and downright wacky hiding places for your Elf on the Shelf.

Elf on The Shelf’s founder reveals how a single Jennifer Garner paparazzi photo turned a small family business into a ...

The collaboration includes limited-edition chocolate packs, personalized storytelling experiences and a chocolate food truck ...

Millie Bobby Brown shows off her cheeky Elf-inspired outfit in a new holiday shoot for Florence by Mills. See the viral pics!

HGTV has been airing more old movies this year, drawing the ire of viewers. Earlier this year, fans complained about the ...

With all the twinkling lights, shiny ornaments, gingerbread cookies, and holiday movies, the Christmas season seems to have a constant stream of magic in the air. It’s a mystical time of year when fun ...

Elf on the Shelf has been a holiday tradition for 20 years. To celebrate the anniversary the founders of this holiday ...

MullenLowe Design Studio, a division of MullenLowe, documented its stunning redesign of its visual identity. The team drew ...

A giant Elf on the Shelf is set to take over Liverpool city centre. A giant 15ft Elf will appear across famous city locations from Monday, December 1 until Christmas Eve. Organised by Liverpool ...