Robbie Brenner and a team of Mattel executives made the trek to the Sundance Film Festival. For five days, they braved thin ...

Mattel Films made a huge splash in 2023 with Barbie , turning a plastic doll into a billion-dollar cultural phenomenon. But ...

While it's only a coincidence Women's History Month and Barbie's birthday coincide, it's true that Barbie has influenced ...

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

National Barbie Day celebrates the creation of Barbie, one of the world’s most iconic and recognizable dolls, and has since become a symbol of fashion and women empowerment.

Carey and Olympic teammate Jordan Chiles of Vancouver have Barbie dolls made in their likeness by Mattel as a part of a ...

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

Mattel created Barbie dolls of two Brazilian disability advocates as part of a special edition collection to mark ...

Mattel, Inc. (NASDAQ: MAT) today announced that Ynon Kreiz, Mattel’s Chairman and Chief Executive Officer, and Anthony ...