I discovered a mini brick building kit on the side of the road and transformed it into a working miniature fireplace, ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...

But some argue new ‘Smart Play’ technology undermines the Danish construction toy’s gift for harnessing a child’s own imagination ...

LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

The Lego Group confirmed major changes since 1978 with its latest announcement of intelligent bricks marking a new era of ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building ...

Lego has unveiled new high-tech “smart bricks” it says will bring its classic toys to life with lights, sound and interactive ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...