In this screen shot from Prime Video broadcast released by Prime Video, The “Burn Bar,” lower left, is used to measure Ryan ...

Last Sunday’s NASCAR Cup Series race at Michigan International Speedway was the best race of 2025 and the best MIS race in ...

Prime Video has the exclusive rights to stream five NASCAR Cup Series races this season , starting with the Coca-Cola 600 on ...

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...

NASCAR's Michigan race hits season-low viewership on Prime, but gains among younger fans hint at long-term streaming ...

Through three Cup Series events, Charlotte, Nashville, and Michigan, NASCAR’s audience on Prime Video has averaged 2.27 million viewers, down 21% from last year’s equivalent stretch on FOX and FS1 at ...

This season, Prime Video is changing how we watch NASCAR ... to new fans and deeper for longtime fans, turning passive viewers into informed followers.