NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Coming off one successful first season with the Texas Tech Red Raiders, NiJaree Canady’s Name, Image, and Likeness (NIL) portfolio is growing. Venmo announced ...

Male and Female Athletes of the Year in a press release on Thursday. Texas Tech’s Ni'Jaree Canady took the Female At ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

Texas Tech is investing a lot of money into its athletes, and has brought in a lot of football players from the transfer portal.

In the past 12 months, Texas Tech athletic teams have made waves with record-setting deals in the name, image and likeness and revenue-sharing department. Last July, it was NiJaree Canady's ...

Tech’s softball team had never won a Big 12 regular-season or tournament championship before standout pitcher NiJaree Canady arrived last year in Lubbock with a NIL deal that made her the first ...

Ojo signs historic $5.1M deal; Beal, Trump, UFC make headlines. The post Inside the $5.1M College Football NIL Deal appeared first on Front Office Sports.