NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Canady is partnering with Texas Tech's NIL collective, The Matador Club, and will make $1.2 million in the new deal. The Red Raider ace has been stellar in the circle this season.

— Empowering Girls for Life (@GirlsPower4Life) June 19, 2025 Canady’s NIL deals have certainly changed the game of softball and have brought loads of attention to Texas Tech.

Texas Tech softball star NiJaree Canady can officially close the book on a historic 365 days, which culminated with yet ...

Texas Tech pitcher NiJaree Canady has signed another $1 million-plus NIL deal, a person with knowledge of the agreement told The Associated Press. The person spoke to the AP on condition of ...

OKLAHOMA CITY — NiJaree Canady has achieved almost everything since transferring to Texas Tech from Stanford and signing an NIL deal worth just over $1 million. She has led the Red Raiders to ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders and Ojo made the deal happen.

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Texas Tech took the NiJaree Canady NIL approach with 2026 five-star OT Felix Ojo. But paying big, guaranteed money to a proven softball pitching transfer who can single-handedly control games as ...

“Nija Canady is the most electrifying player in softball. She’s box office and she goes out every day and competes,” Canady’s manager, Derrick Shelby, told ESPN just hours before Game 3.

Ojo signs historic $5.1M deal; Beal, Trump, UFC make headlines. The post Inside the $5.1M College Football NIL Deal appeared first on Front Office Sports.