The 2024-25 Nike City Edition uniforms are here! Following their debut in the inaugural in-season competition, they are back ...

Phoenix Suns star forward Kevin Durant had the pleasure of introducing Nike's next generation of NIL basketball athletes. In ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

After Bucks center Giannis Antetokounmpo scored 59 points in the Bucks' 127-120 overtime win over the Detroit Pistons, Nike ...

It became clear early in last night's game between the Detroit Pistons and Milwaukee Bucks that Giannis Antetokounmpo was in ...

The Black Friday deals are coming in hot and heavy this month. Despite the fact we've still got a little to go until the ...

Nike and Barca have worked together closely since their first ... Subscribe to The Athletic for in-depth coverage of your ...

A record number of 45 brands surpass the RMB 1 billion mark in GMV. The list of high-flyers include international giants like ...

Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.

Spanish soccer titans stick Barcelona stick with US sportswear brand Nike after signing 14-year extension until 2038.

Nike's share price has fallen significantly due to slower growth, but its strong fundamentals and the return of a former CEO ...

Anta still trails Nike in its home market, but global brands are increasingly losing their edge in China. Local brands have a ...