Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Starbucks CEO Brian Niccol talks with NBC News' Hallie Jackson about how the coffee company is planning to keep ...

The Green Apron model includes in-store technology to more efficiently sequence orders, as well as a dedicated barista for ...

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

Former Starbucks CEO Howard Schultz made a surprise appearance at the company’s Leadership Experience in Las Vegas.

Starbucks is piloting a new generative AI assistant in 35 coffeehouses in North America this year to ease the work of their ...

Starbucks SBUX.O CEO Brian Niccol told Reuters on Tuesday that he would accelerate the rollout of the coffeehouse chain’s new ...

Starbucks plans to roll out a generative artificial intelligence assistant created with Microsoft Azure's OpenAI platform to ...

CEO Brian Niccol has Starbucks trying to pick up market share in China with sharp discounts on products it sells there.

Starbucks China announced it would reduce the prices of some iced drinks by an average of 5 yuan to better attract consumers ...

Starbucks (NASDAQ:SBUX) announced it will lower prices for select iced beverages in China by an average of 5 yuan ($0.70), ...