Perhaps Kai Cenat, the biggest Twitch streamer in America, can get the attention of the NBA on innovative ways to connect ...

Every aspiring basketball player with hoop dreams knows Kyrie Irving, whose decade-long career has become integral to NBA ...

Atlanta-based content creation group Any Means Possible (AMP) has increasingly become more relevant within the streaming ...

Load management among star players further affects viewership. In 2023, NBA All-Stars averaged 64.4 games played, compared to 79.2 games two decades earlier in 2003.

Across ABC, ESPN, and TNT, NBA viewership is down just 1% versus last year after being down about 20% prior to Christmas Day. Credit: Neville E. Guard-Imagn Images ABC ESPN NBA TNT Sports By Drew ...

Sunday’s game, however, caps a series between two smaller-market teams that drew relatively low viewing figures.

The audience for the 2025 NBA Playoffs on ESPN platforms (ESPN and ABC) is up 12% from last year, according to Nielsen.Through the Conference Semifinals (22 games), ESPN is averaging 4,883,000 ...

The average viewership for the entirety of 2025 NBA playoffs, which included 34 games, averaged 6.12 viewers across ABC and ESPN. Viewership for the 2025 playoffs was up 10% from 2024.