Perhaps Kai Cenat, the biggest Twitch streamer in America, can get the attention of the NBA on innovative ways to connect ...

Every aspiring basketball player with hoop dreams knows Kyrie Irving, whose decade-long career has become integral to NBA ...

Atlanta-based content creation group Any Means Possible (AMP) has increasingly become more relevant within the streaming ...

Load management among star players further affects viewership. In 2023, NBA All-Stars averaged 64.4 games played, compared to 79.2 games two decades earlier in 2003.

According to the Twitch 2024 community recap, viewers watched 20.35 billion hours on the live-streaming service. A forthcoming book explains why.

Viewership of livestreaming channels across Twitch, Kick and more platforms is up 10% from last year, per a new report, indicating a boost to that creator industry following a post-pandemic dip.

Across ABC, ESPN, and TNT, NBA viewership is down just 1% versus last year after being down about 20% prior to Christmas Day. Credit: Neville E. Guard-Imagn Images ABC ESPN NBA TNT Sports By Drew ...

Sunday’s game, however, caps a series between two smaller-market teams that drew relatively low viewing figures.

NBA TV ratings are shaped by a variety of factors as consumers digest content in new formats. The league and its TV partners need to navigate those issues. They are focused on attracting more viewers.

Viewership for this year's NBA playoffs finished up 5% year-over-year despite an NBA Finals that was the least-watched since 2021. Skip to content. Awful Announcing.