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In April, Zappos hired Ginny McCormick as the company’s first chief marketing officer in its more than 20-year history. And in June, the company tapped Joe Cano as chief merchandising officer.

According to Zappos, the CEO is already implementing his leadership vision, anchored in “experience, efficiencies, energy and each other” — a reference to Zappos’s famous company culture ...

He must also show whether the company’s culture of “fun and a little weirdness” in Las Vegas can survive without its chief architect. Mr. Hsieh, who ran Zappos for two decades, in 2015.