The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV ...

Get CBS19 news on-demand by downloading the free CBS19+ app available on ROKU, Amazon Fire and Apple TV! Mark Horton, an archaeology professor at the Royal Agricultural University in the United ...

"This allows Roku to create partnerships that leverage others’ data, and the exclusivity between Amazon and Roku in their ...

Roku and Amazon have formed a strategic partnership, increasing the likelihood of Amazon acquiring Roku. Analyst maintains ...

Streaming services reached a milestone in May as their share of television usage surpassed broadcast and cable TV for the ...

Amazon and Roku announced an advertising partnership that will provide access to 80% of the connected-TV market in the U.S.

In today’s Digest, we cover UK broadcasters launching a self-serve TV ad marketplace, Roku and Amazon striking a deal to ...

Add Disney to the list of the companies trying to find new ways to broaden broadband for advertisers. The entertainment giant ...

Roku stock jumps as new ad partnership with Amazon promises wider reach and stronger ad revenue growth amid CTV competition.

Bloomberg journalists discuss today's biggest winners and losers in the stock market. Listen for analysis on the companies ...

JP Morgan analyst maintains Overweight rating on Roku after strategic partnership with Amazon. Platform-level integration ...

Set to roll out by the end of 2025, the partnership allows Amazon's ad platform to serve commercials across top streaming ...