For more than a year, Delta Air Lines has been exploring how artificial intelligence might revolutionize the way it sets airfares.

Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices ...

Consumer Watchdog found when companies use surveillance pricing, they tend to favor the wealthy and instead offer higher ...

Delta Air Lines is already using AI to determine personalized prices for ticket buyers, and the practice will expand.

In addition to cancelling certain Canadian flights, Delta has paused service from New York-JFK and Tel Aviv. The decision is ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

Delta Air Lines is expanding AI-driven dynamic pricing to set custom flight costs for each traveler, raising privacy concerns ...

Although Delta's AI pricing could increase competition in the airline industry, Slover expects that companies using such ...

About 3% of Delta’s fares are now set by AI, triple what it was just nine months ago, Hauenstein told investors last week.

Delta Air Lines is buying a 15% stake in Calgary, Canada-based WestJet for $330 million, the company announced Friday. Another Delta partner, Korean Air, is also acquiring 10% of WestJet for $220 ...

Delta Air Lines Inc. DAL and Korean Air announced on Friday that they will be purchasing minority stakes worth a combined $550 million in Canadian carrier WestJet. This strategic move has Delta ...

Several Democratic senators say they’re concerned about what the use of AI in airline pricing might mean for consumer privacy and fairness.