For more than a year, Delta Air Lines has been exploring how artificial intelligence might revolutionize the way it sets airfares.

Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices ...

Delta Air Lines is already using AI to determine personalized prices for ticket buyers, and the practice will expand.

Although Delta's AI pricing could increase competition in the airline industry, Slover expects that companies using such ...

Consumer Watchdog found when companies use surveillance pricing, they tend to favor the wealthy and instead offer higher ...

Delta Air Lines is expanding AI-driven dynamic pricing to set custom flight costs for each traveler, raising privacy concerns ...

About 3% of Delta’s fares are now set by AI, triple what it was just nine months ago, Hauenstein told investors last week.

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

The airline touted a partnership with an AI-enabled revenue system as a step on the road to fully personalized ticket pricing, part of its goal to raise profit margins long-term.

Delta’s new nonstop service from Hong Kong to Los Angeles provides direct access to Los Angeles, one of the most popular ...

In addition to cancelling certain Canadian flights, Delta has paused service from New York-JFK and Tel Aviv. The decision is ...

Delta Air Lines (NYSE: DAL) reported strong Q2 results, with revenue of $16.65B and adjusted EPS of $2.10. Full-year 2025 guidance reinstated.