The new layout is designed to increase Netflix’s ability to tailor its suggestions to each viewer, make navigation easier and create a Netflix Hub, which will be personalized to each user, according to Netflix's publication,

Netflix on Wednesday said it is changing the look of its TV homepage and is experimenting with an artificial intelligence-powered search function.

In the first major revamp in more than a decade, Netflix on Wednesday announced changes designed to help viewers more easily decide what to watch.