Revenue sharing next season will be good for the U, Johnson said, but “it’s going to drive up the price” for talented players ...

Howard Bison announces a groundbreaking NIL event to invest in the women's basketball team and build a legacy for them in ...

This week, we detailed some changes the Royal Blue Collective made in 2024. Before BYU’s magical run, the collective ...

USC Trojans women's basketball star JuJu Watkins becomes the third athlete to ink a Name, Image, Likeness (NIL) deal with ...

College football programs are hiring former NFL executives to deal with personnel and NIL activities. But they should be ...

Sonny Vaccaro stops by the Dan Patrick Show to discuss his new book which chronicles his sports marketing experiences, ...

College athletics and commercial interests are more connected than ever thanks to the NCAA lifting its restriction on name, ...

On the heels of West Virginia lawmakers introducing a bill that would conflict with revenue-sharing limitations in the NCAA’s ...

Texas Longhorns wide receiver Ryan Wingo (5) runs for the first down against Oklahoma Sooners in the second quarter during ...

By the time you read this article, we will have crowned our 2025 College Football Playoff champion. If you watched even a ...

House GOP leaders are seeking an accounting of how much the Biden administration spent defending labor organizing rights of ...

Solidarity in college athletics can be a rare thing in these parts — but not when it comes to NIL reform at the state level ...