You know that choice mechanism that Google said it was planning to release for third-party cookies in Chrome? Well, it’s not ...

Alphabet executives spent the company’s Q1 earnings call on Thursday evening hyping AI and dodging questions about the ...

I sat down with Kevin in March to get some more of his hot takes about how AI will continue to transform programmatic CTV ...

Programmatic attribution always comes with a push and pull  dynamic. There are the methodologies and theories embraced by ...

Competition between SSPs and ad servers should be a boon for publishers. But they could see a disruption in Google’s ad ...

Parts of Comcast might be struggling, but the company still feels “well positioned” in advance of the TV upfronts in May, ...

IPG’s overall revenue declined again last quarter. Plus, Samsung has a bold plan to put more screens all over the place.

Google’s SSP and ad server businesses have been ruled monopolies. And Google Chrome isn’t going to change its third-party ...

Advertising agencies are hurting. Agency leaders cite inefficient processes as the biggest challenge currently facing their ...

On Wednesday, Magnite announced plans to merge Magnite Streaming, its ad exchange and SSP, with SpringServe, its ad server ...

Also, Amazon’s in-feed video placements have become a signifier of legitimacy. Any old product reseller or lookalike can pay ...

Pejorative labels, like “surveillance advertising,” do "nothing to help us understand the practice,” says the FTC's ...