WPP, with a 1% decline, was the last of the big four groups to report annual revenues. Publicis Groupe increased organic ...
I was an unemployed creative director who was recruited into the high stakes world of automotive advertising. I was ...
Ad verification firm DoubleVerify (DV) is set to provide URL-level reporting to its advertising clients following mounting ...
Salesforce and Google have expanded their strategic partnership to provide businesses with greater flexibility in building ...
Industry body VoxComm said the rise of this model puts agency-client relationships at risk.
The popularity of short video platforms globally enables micro dramas to easily penetrate into various markets, including ...
‘Never Become a Former New Yorker’ encourages homeownership within the five boroughs instead of suburban areas. In a campaign ...
Lindsay Pattison, the global chief people officer of WPP and a former global media agency chief executive, will be leaving ...
BBDO Worldwide has launched a new global vision, 'Do Big Things, to signal that the agency is doubling down on bolder creativity and impactful results. The agency network, known for its long-standing ...
In addition to increased confidence from investors, X is also winning back advertisers on its platform. Last week, Apple announced that it has restarted ad campaigns on the social media platform after ...
Patagonia CEO Ryan Gellert has a message for President Donald Trump: Do not sell U.S. public lands. In an op-ed published by ...
Fellow Duolingo characters Falstaff, a bear, was killed via illegal hunting; Zari, a teenage girl, died from lack of a bidet ...
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