"Even sophisticated AI animations can appear cold or impersonal if they overshadow the story," said Top Marketing Agency CEO.

"Part of what makes TikTok TikTok is that it introduces people to content that it believes will interest them," the company says in a new lawsuit challenging the law.

Fox and NBC led the group with $738.9 million and $712.8 million in ad revenue, respectively. ABC and ESPN had gains of 10% ...

Google responded Friday to the European Commission's decision that its ad-tech business breached antitrust rules - rejecting ...

"The garage isn't just where they grab a cold beer, it's the perfect escape from the holiday chaos," says AB-InBev marketing ...

Just as A Place for Mom over the past quarter century moved “from in-person guidance to phone support to online connection, ...

A study commissioned by TVB says 38% of respondents now turn off the TV set speaker, listening to content via headphones or earpods, while some just mute audio.

Fox and NBC led the group with $738.9 million and $712.8 million in ad revenue, respectively. ABC and ESPN had gains of 10% ($630.2 million) and 15% ($381.8 million), respectively vs. a year ago, ...

In an attention economy engineered for negativity and anxiety, brands that consistently offer joy become sanctuaries.

A study commissioned by TVB says 38% of respondents now turn off the TV set speaker, listening to content via headphones or earpods - and some just mute audio.

The proposed framework from the IAB Tech Lab is expected to change real-time bidding performance and agentic interoperability ...