Kantar has launched BrandSustainability, a tool which assesses how sustainability marketing affects brand equity; 'Bridging ...

In Toronto, Canada, research firm Dig Insights has announced the acquisition of OneCliq, whose 'Cultural Context Engine' ...

In California, B2B data firm HG Insights has launched a product called Market Analyzer and Copilot, which it says 'reinvents ...

Digital ad trade association IAB Australia has appointed Sarah Kruger as its Director of Policy and Regulatory Affairs, ...

NYC-based customer marketing platform Deeto has appointed Shawnna Sumaoang, formerly marketing leader at sales enablement platform Highspot, as its Chief Marketing Officer. Deeto's software aims to ...

In New York, MR platform Hootology has raised $1.1m in pre-seed funding, and launched a GenAI-powered qual-at-quant-scale ...

In Washington, decision intelligence company Morning Consult has announced the promotion of four senior execs, to support ...

The US insights and analytics industry showed continuing topline growth in 2024, according to the Insights Association's ...

London-based IFF Research has announced four appointments, bringing to eighteen the number added to its headcount since the ...

AI-backed innovation solution, via its strategy and innovation practice Seed Strategy. Burke was founded in 1931, is 100% ...

Nielsen's content data business Gracenote has appointed Ryan Moore in the new role of Chief Business Officer, effective ...

In the US, first-party marketing intelligence platform Bonsai has secured $1.8m in investment, with which to accelerate go-to ...