Taylor Swift announced her 12th studio album, "The Life of a Showgirl," after a countdown tease on her website. The release date is now set for Oct. 3.

The news was preceded, in typical TAS fashion, by a few big hints: First came a post from Taylor Nation, the official Instagram account of Swift’s management team, with a 12-image carousel of the singer in orange ensembles, to the sweet strains of 2020’s “August.” The caption? “Thinking about when she said ‘See you next era…’”