Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

The new agency in charge of regulating name, image, likeness deals in college sports sent a letter to schools Thursday saying ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

TYLER, Texas (KLTV) - When the Texas College Steers were wrapping up their spring session, they were coming off their best ...

Texas Tech continues to make waves on a national level. After leveraging an elite NIL program to sign the top transfer portal class in the country, the Red Raid ...

Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...

Texas Tech Hoping NIL Leads To Breakthrough Season ...

Texas Tech Using NIL Funding To Become Contenders In Big 12 ...

The deal is believed to be the largest fully guaranteed revenue-share agreement in college football under the recently ...

The University of Texas at Austin's athletic department is taking another major step forward in the NIL realm. The Texas ...

The deal, which is one of the largest of its kind since direct athlete compensation became legal, sets a new benchmark in ...