Today, VideoAmp, a leading advertising technology company, announced a multi-year agreement with Warner Bros. Discovery, Inc.

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, ...

The companies also reported that VideoAmp’s patented data clean-room technology has been shown to improve the precision of ...

The media giant will continue to leverage the firm's solutions across linear, streaming, digital and cross-platform campaigns ...

Veteran media executive Peter Liguori has been named CEO of the advertising technology and measurement firm VideoAmp. Liguori ...

Advertising technology company VideoAmp has agreed a multi-year deal with Warner Bros Discovery to expand their partnership.

Peter Liguori, who once ran big TV networks, is cementing his new role as one of the evaluators of the viewers who watch them ...

In the US, media group Warner Bros Discovery (WBD) has signed a deal with measurement firm VideoAmp, expanding their existing ...

Peter Liguori, a well-traveled exec who had a lengthy stint at Fox Broadcasting and also ran Tribune Media, has been ...

VideoAmp, the advertising technology company, has announced the appointment of Peter Liguori as Chief Executive Officer.

The U.S. Joint Industry Committee confirmed that the three firms’ data held up, even around crucial areas like live sports.

While things may not be looking great for over-the-air television right now, it is still a thing, and it still makes at least ...