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The Desk on MSNBroadcasters losing out on ad revenue due to AI recommendationsMarketers who use generative AI tools to plan their budgets are being pushed away from broadcast TV and radio at an alarming ...
Sen. Dave McCormick showcased Pennsylvania in an unprecedented artificial intelligence and energy summit at Carnegie Mellon ...
Store Visits and Sales Are Now the Most Important KPI for Video Buyers; Expectations for Biddable CTV, and Live Sports and Events Rise ...
Advertising firm Omnicom on Tuesday beat Wall Street estimates for the second quarter, fueled by growth in its advertising ...
Once the world's most valuable company, Exxon Mobil now trails AI giants like Nvidia, which recently hit a $4 trillion market ...
In a surprising move, Cognition– the makers of autonomous coding tool Devin— acquired what was left of its rival Windsurf ...
When it comes to cryptocurrencies, early movers often reap the biggest rewards, turning modest investments into life-changing wealth. Cardano (ADA) has already ...
While many AI startups are competing in the crowded video generator space, Creati carved out its own niche with the AI Ideation Engine for small businesses and local service providers. Ella Zhang, the ...
NBCUniversal has wrapped up its 2025-26 upfront negotiations, claiming record ad sales volume in large part due to live ...
Thanks in advance for taking the time to read this column. Not sure how you found it, because a new threat arising from artificial intelligence’s advances is rapidly making this, and other sources of ...
Advertisers Expect More From CTV IAB’s latest report also indicates that buyers expect 47% of CTV inventory to be biddable, ...
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