AMC Theatres is issuing a warning to moviegoers that their movies may not actually start at their listed showtimes.

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Under the new deal, AMC will feature up to five minutes of ads after a movie's official start time, along with a 30–60 second "Platinum Spot" before the final trailers. Why now? Declining ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.

The deal, announced in early June, will see AMC Entertainment place ads in the “platinum spot,” the highly coveted period immediately preceding a movie’s start.

Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie lineup in a worrisome trend for studios.

AMC to start showing pre-movie commercials, making wait times even longer The company is joining its competitors Regal and Cinemark who play pre-movie commercials in addition to movie trailers.

AMC, the largest theater chain in the United States, will soon start showing even more commercials before the start of a movie. This is on top of the usual 20 minutes of trailers and ads already ...

AMC and Cinemark leaders say theaters and movie studios can work around a months-long strike, "unfortunate" as it may be. It’s Day 4 of the 2023 writers strike, and while some early impacts to ...

AMC Theatres hopes to bring consumers back to the movies amid the COVID-19 pandemic by giving tickets away almost for free — at least for a day. Of course, AMC will only be reopening its ...

In a recent change, AMC Theatres is warning customers that their movies may not actually start at their listed showtimes due to extra ads. Here’s what you need to know about the change.