The growth and spread in AI content is driving our need to be able to discern real images from AI generated or edited pictures.

Google’s new AI disclosure feature can impact customer trust and help to maintain credibility in search and advertising.

Google says that it'll roll out an update to Search to flag images that were generated or edited using AI tools.

Google is taking the first step among key players, integrating the C2PA's new 2.1 standard into products like Google Search and eventually Google Ads (the "About This Image" promp

Google will soon mark AI images in its search results. The tech giant intends to flag pictures that have been created or enhanced with Artificial Intelligence in an effort to increase transparency and trust.