American Eagle Outfitters AEO.N surged 10% on Thursday after unveiling a new denim campaign with Sydney Sweeney, as the ...

The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing ...

Shares of American Eagle Outfitters are surging higher Thursday morning. Investor enthusiasm is building around its new advertising campaign.

CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated ...

Upwork reports that Gen Z is increasingly choosing portfolio careers for flexibility, autonomy, and diverse income sources, ...

American Eagle is expanding its efforts to target Gen Z shoppers on their favorite communication apps.

A strong focus on fabrics and fit variety helps American Eagle maintain its place as Gen Z’s favorite brand.

advertisement 08-19-2024 WORK LIFE This Coco Gauff-American Eagle collab says a lot about marketing to Gen Z With a new fashion line, the retailer is doubling down on the 20-year-old tennis star.

NEW YORK — As marketers grow more risk averse amid an economic downturn and tightening budgets, American Eagle CMO Craig Brommers argued that now is as good a time as ever to mix up media tactics in ...

American Eagle CMO Craig Brommers summed up the current landscape best during a 2021 Advertising Week panel when he said, "Gen Z doesn't even know what linear television is." ...

The COVID-19 pandemic has been challenging for retailers with a strong mall-based footprint, but American Eagle rose to the occasion by tapping its most valuable asset: its Gen Z customer base. These ...

Dive Brief: American Eagle unveiled its new spring campaign, which was photographed, styled and creatively directed by 10 Gen Z cast members, according to a news release. The cast members were ...