The K-Pop sensation NJZ has once again surprised fans across the globe with their recent collaboration with Coca-Cola.

The cola giants are vying for a larger share of India’s booming ₹1.37 lakh crore non-alcoholic beverage market.

Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

We spoke to industry experts to decode, dissect, and deduce the waves this campaign has stirred in ad land—if this cheeky move signals an advertising rivalry revival or just a gimmick ...

Understanding the Soft Drinks Industry Soft drinks belong to the non-alcoholic beverage industry ... The Coca-Cola Corporation and PepsiCo are long-term competitors. Pepsi has been using its famous ...

Finally, the drones converged to form the fireworks pattern featured on the time limited Coca-Cola Chinese New Year packaging accompanied by the Chinese slogan “Blooming Blessings, Together ...

When a malignant force bears down on the country, Australians have shown a tendency to swing behind the leader.

Maybe it was. U2 co-opted a Coca-Cola marketing slogan for a song about commercialism. Bono said the track reflected “the times we were living in when people were no longer looking for the truth ...